Search Engine Optimization (SEO)

What is Search Engine Optimization?
Search Engine Optimization is the process of making a website Search Engine-friendly.

Really?
Well, there is a little more to it than just making your site Search Engine-friendly. We talk about on-page factors and off-page factors. I’m going to stop myself right there. For people who know what SEO is, explanations at this level are boring. For anyone who doesn’t know what SEO is explanations at this level are futile. I’ll figure out how write this later. For now enjoy some SEO-related blog posts.

Wing Chun SEO Principles

Kick no higher than the waist Do not place anything other than the most important information or call to action above the fold. Once you gain a user off the SERPs, you do not want that user bouncing back. Hold them with compelling content, and strike below with optimized content and links. Make use of [...]

Matt Cutts: rel='canonical'ed pages can pass PageRank

UPDATE: Since writing this I have worked at Google. I decided when I joined Google to leave any previous posts untouched – to neither confirm or deny any information. I would however, like to clarify that the issue here is if links on canonical pages will influence the ranks of their target pages – or [...]

GWT Search Queries

This post dives into the “Your site on the web” section of the Google Webmaster Tools report. More specifically I have a bone to pick with the “Search Queries” section. For those of you who are not familiar with it Google has produced a section where you are shown some statistics for your website and [...]

Instant & Personalized Search - The End of SEO?

Google Instant Search has generated a lot of buzz and the implications for SEO are already being discussed. Let’s all just get one thing straight. SEO is not dead. This is not the end of the world. In fact, if you are even half-good at what you do as an SEO, you realize this has [...]

Instant Search and Next Gen KW-stuffing

Did you guys catch the tweet, “How many SEOs does it take to change a lightbulb, light bulb, light-bulb…” I did, even though I didn’t retweet as it was all over my Twitter stream. Google Instant has been rolled out and the blogosphere is all the buzz with this latest “feature”. You know how you [...]

Best Webmaster Help Video Ever

I really enjoy watching the Google Webmaster Help videos. They are a lot of fun and offer some really cool insights. Not into how search works, though. The insights offered are on human capacity for stupidity. Once in a while though there are some nice videos. The one below is just fantastic. The reason I [...]